Pay per click (PPC) Ads are extremely flexible ads that appear when a person is searching a particular keyword and term. They can be seen on the top and the right side of the Google results. We create a PPC strategy around the keywords, make ads and optimize the media spends. Keywords are chosen according to relevant business goals, traffic opportunity and competition.
We do display advertising comprising banner ads and video advertising on various platforms. We follow the branding principles of keeping CTA short, matching the landing page to the ad and sizing correctly in order that they outperform on the web and give the best results.