Search Engine Optimization

Search Engine Optimization

It is a process, if accurately carried out, can rank the website high in the organic search results. SEO results in qualitative and quantitative increase in the website traffic. SEO is not a static phenomenon, but a dynamic activity that is based on the changing algorithms of search engines like Google, Yahoo or Bing.

Search engine optimization essentially consists of two components: On page optimization and Off page optimization.
  • In On-page optimization we optimize the content and source codes of the web pages of the website. Increasingly it is getting less keyword focused but we ensure the relevance, context of the content while creating a better user experience.
  • Off page optimization is centered on building quality back links. We create good back links ti earn domain authority on the web, which helps in earning higher rank in search.